What is performance marketing and how does it work?

Performance marketing is a digital marketing strategy where advertisers only pay for specific actions, such as clicks, leads, or sales. It focuses on measurable results, allowing businesses to track the effectiveness of each campaign in real time. Performance marketing works by leveraging channels like social media, search engines, affiliate marketing, and display ads to drive targeted traffic. This approach ensures cost-efficiency, as businesses invest only in marketing efforts that deliver tangible outcomes.