How to Make a Great Product Configurator for Automotive eCommerce Stores

Consumers expect tailored, interactive, and seamless experiences, which means product configurators have emerged as a game-changing tool for automotive merchants. A great product configurator doesn't just enable customers to customize a vehicle — it delivers an immersive experience that educates, engages, and converts casual visitors into loyal customers. In this article, we will explore what a product configurator is, the essential features that make it effective, and examples from industry leaders showcasing best practices.